Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SigmaCare · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is user-friendly. I like that you can use the app offline when needed. Prevents issues when not connected. If the sync process could process in the background and allow you to continue to use the app elsewhere or other apps, that would be ideal.
The app is ok when it works but is also unstable and unpredictable. If you upgrade the web version of this product to 8, all the data on the mobile devices will be erased. We found this out AFTER the upgrade.
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