Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Laurand Osmeni · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I found my Canadian boyfriend through this app, and I couldn't be happier. We've been dating for two years now, and our relationship is amazing. We thank you!
I've had some great encounters on this app, meeting distinguished and successful gentlemen looking for more than just a quick connection. I like the ad-free experience and the not in-app purchases, it’s a great app
Pointing out at the last version, is showing a sensible and practical use of what can be expected. I remember a few years ago the app was out of the system hardly to talk to any. I am old str8/bi daddy and for the last two days I have enjoyed chatting. Feels awesome talking to mature and educated men. Probably the cost of the app doesn’t let the asking money guys to come in. Although I keep getting random male top pics from random dudes which isn’t what I want as I am a top too. Well, keep daddies happy.
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