Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gowalk - Fzco · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I purchased Air Pods Pro 2 and believed the cost of this app was required. After paying and downloading, I realize it was a program that was not required, and I should not have purchased it. I see they are located in Cupertino where Apple Park is!!? The app from Apple seems to be much more efficient.
There should be some type of class action against this type of thing, only negative reviews but scores a satisfactory rating of four, it gives a generic hearing test that I hear every thing and says I may have a hearing problem. And the app does nothing. And if you try to contact them , the form is too large for the screen on your phone, and you can’t get to the send button. I cannot believe Apple would even allow this type of scamming on their platform!
I foolishly thought I’d be able to try it out to see if they helped. The “hearing test” is a joke. I know I have hearing loss. I have been tested by an audiologist several times and recently hit the point where they recommended hearing aids. According to this “test” I have no hearing loss. Then it goes straight to “hand over $99 per year”. No thank you. I just wasted nearly $200 on a set of mediocre earbuds.
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