Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Joel Gray · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Such a shame to see the modern model of extracting money at every opportunity alive and well. When you download you are told almost every feature requires you to sign up for access - no problem - once signed up almost every feature remains blocked by a pay wall requiring you to subscribe for access. Even just dark mode needs a sub! The Circle K nearest me showed prices around 4 months out of date, so I certainly wasn’t going to pay for old anyway.
Prices wildly inaccurate The app relies heavily on users manually reporting prices, which can make the data spotty, outdated, or straight-up wrong for diesel
A simple straightforward app displaying current fuel prices in the country. Well worth having even if you don’t drive!
Pick A Pump is your essential driving companion for finding and accessing fuel pumps and prices conveniently whenever you're on the road. Designed wit...