Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tapadoo · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App stopped working bit by bit… Since day one it was going worse and worse, now either cameras totally down or app keep crashing. A perfect example how to wash government money, or i should say taxpayers money…
App hasn’t worked in weeks. All cameras down. No way to communicate with app owners, email bounced back and phone number has been disconnected!!
Great app, will come in handy when the roadworks around there eventually starts
The “M28” App has been developed to provide motorists with real-time traffic information for the M28 motorway (Cork, Ireland). M28 allows commuters to...