Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ho Ye Lam · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Recently downloaded this app, since I enjoy archiving websites on places such as Wayback Machine and Archive.today. At first I thought the app was cleverly done, but after saving only 8 URLs, I got a notice urging me to start paying money. There’s no way around it, and I usually don’t like paying real money to use apps, but I don’t think there’s anything I can do. I also can’t seem to contact the person that created this app, since their official website is down. So I must be stuck in some kind of internet limbo until something gives.
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