Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗My Derma Dream · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app has several flaws: doesn’t let you go back and record a day if you forget to do so on the day; many of the items that will give you reward points don’t actually work. For example, you get points for enrolling your first product, but it doesn’t register that it has been done. Same with “taking a first selfie”, it doesn’t let you actually take or post a selfie to your account, so how are you to earn any points for that?
Need to be able to edit calendar. It currently does not allow you to track if you forgot to record!
Poor customer service
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