Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pearson Education, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The concept is great as a study resource for people on the go. The current design is not mobile and/or tablet friendly. It is not customizable to user preferences and has a number of bugs that prevent users from being able to utilize it efficiently and effectively. The company needs to return to the drawing board to better design the app and really think about its users and take the feedback being provided in these reviews.
When I click on the Learn, Review or Refresh buttons it takes me to a blank page. I tried on two different phone and my iPad and it’s the same on each, so definitely an issue in their end. Constant problems with Pearson, I wish my school didn’t use their programs.
If they actually cared about learning they hey would fix the app. This app is so awesome when it works. But it never works. If you enlarge an image you can’t then go back to normal size. If you try and refresh a module after mastering and get out before completing it, you then get switched to review mode and cannot get back to refresh mode. Pearson could easily fix this if they cared.
*A Pearson account is required to use this app.* To use the Dynamic Study Modules app, you must have already enrolled in a Pearson MyLab or Mastering...