Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kimberly-Clark Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I tried so many different ways to motivate my son while potty training. This was the last thing I tried and it honestly worked so well!! It’s so fun and my son loved it. He literally wanted to use the potty and was excited to get to play as a reward and looked forward to new characters being unlocked. So cute! It had the whole family dancing!!!
Overall, my toddler and I love this app. She gets really excited to “tell Minnie” that she went potty or she tried to go potty. She also enjoys playing the musical instruments while she’s trying to go, and I appreciate that there’s a timer. She knows that when the timer is up, band time is over and it’s time to get off the potty and try again later. No fuss. The only thing I don’t love, is that the instruments are locked until progress points are met. I’m not sure what those milestones even are to unlock the next instrument, so I can’t use it as a motivation tool, and sometimes she gets bored only having a couple of things to choose from. Not a huge deal, but I did end up downloading a second app to help her stay excited to sit on the toilet, (it’s an egg timer that hatches cute animals).
My issue with this app is the way progress is measured. Training a two year old means sitting on the potty is progress even if they don’t go. I also don’t like the concept that a two year old is expected to go to the potty on their own and that affects the progress towards unlocking the characters. Two year olds need to be assisted to wipe and wash their hands. That’s EXPECTED. Also why are we putting faces next to the options as if them needing help is a bad thing? I think this app needs adjustments in progress of the training based on the age of the child.
Potty with Pull-Ups® ft. Disney® helps your toddler become a BIG KID® as you train & track. Plus, reward with play moments featuring Mickey and His Pa...