Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Armen Ter-Oganezov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve tried a bunch of AI generators, but this one hits different. The designs are super clean, and the videos? Next-level epic.
After putting in your print and tapping “generate”, nothing happens. In addition, right under the “generate” button is a button to download another AI video app…. Firstly, I just downloaded this app… why would I need another one if yours works? Secondly, if it’s a video app from another developer, why would you be promoting the competition? Rather than directing people to download ANOTHER AI video app, you should focus on making yours work….
Everything is great, but I would like more tasks to get free points. maybe some mini games?
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