Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗John Kochupilla · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
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It would be great if explanations of right answers could be provided as well. Another thing is that some of the explanations include tables which are not completely visible or cannot be viewed completely while using on phone.
1. Unable to go back to previous questions once answered, or go to a particular question backward or ahead. 2. Unable to know results once papers have been attempted, it will just show to re-attempt the paper itself, it won’t allow to show results or wrong questions previously solved. 3. Some solutions aren’t visible, or partially visible. Request you to look into this and make necessary improvements in further update.
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