Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Baran Baltaci · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I used the app for all of around one minute and I already had an ad pop up. I would had appreciated a bit more time on the app before there was an ad, but that’s irrelevant. I understand that when I get a *free* app, there will be ads. It felt like the ad came up even before I had an offer to purchase a license. As for the ad, it was an ad for a phone ‘virus’ clean-up. Quite benign, to be sure, except that the ad’s wording is what made up my mind to NOT use this app, at least for the foreseeable future. An ad for a phone clean-up app would not have been too bad except that the ad had <key words> for -ahem- adult entertainment. This is a 4+ rated app. I don’t know if an app creator gets to have any say so in what the ads that support the app are, but this missed the mark. I won’t let my grandchildren use this for our growing Minifig collection, so the app would be a space holder in my iPhone’s memory.
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