Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Think Squared Pty Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Might be fine for others, hence the 3 stars, but not for me. I wanted a replacement for Pocket. Search apparently doesn’t work, in the free version anyway, making it impractical to find something among the thousands of articles I uploaded. And I experimented, turned off wifi, to simulate reading offline when traveling. No go. Also, I signed up on PC and later the IOS app; After accessing my account on iPad, I couldn’t open anything, it said go back to the app I started with. (PC). Not so convenient for cross IOS/ computer users like me. They offer summaries of articles which might be of interest to others. Five free per mo with free version. Twenty a month with the $46 yr subscription.
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