Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Anish Modan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
They are so obsessed with getting a rating you can hardly use the app without having to click a button to get rid of the pop up. Update, after rating them, it immediately asked for me to rate them. You can’t hardly navigate between sections of the app without being asked to rate them. Enjoy your stupid one star rating.
Easy to use
I actually feel excited using this app to stop drinking. I get excited to log and see how far I have come
Soberly: Your Path to a Healthier, Alcohol-Free Life Soberly is the ultimate app for reducing or quitting alcohol, offering a scientifically-backed p...