Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Roman Dianov · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Okay, so I know that I drink too often and for my New Year's resolution, I decided that I must have at least one "dry day" per week. Should be easy, right? Well this app has helped me learn about myself and just how much I do drink over time. So far, so good, but I've got some work to do on the quantity overall.
Sipfulness is an alcohol tracker for people who want to drink less without putting their life on hold. Log every beer, wine or cocktail in two taps, c...