Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PROJECT MANAGEMENT INSTITUTE, INC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I literally reset my password and can’t login, can’t even login with Google credentials. Useless
The PMI password does not work
First, the password field should allow for pasting in password. Second, it should allow users to see the password to make sure they have entered it correctly. Third, it should have the “I forgot my password” option.
Onsite event app for PMI Global Summit 2024. Attendees will be able to build their own agendas, network with their fellow attendees, explore the exhib...