Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Exam Prep OU · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ive been using this app for 2+ months and answered hundreds of questions with a 89% correct score rate. I took the PfMP exam today and the questions asked were not even close to the content in this app. I only passed 3 of the 5 content areas—I so disappointed l. This app will no get you where you need to be to pass the PfMP exam. It’s a waste of time and money and should be deleted from the App Store!
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