Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Iowa Trust and Savings Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Old app worked great this new update is awful. Takes forever to sign in, and once signed in it rarely ever loads anything. The screen will sit there and buffer for 10 minutes before you give up. Almost impossible to check balance or make transfers. It’s unfortunate since I use this app daily.
The old app worked great, never had any issues. The recent update is decidedly worse! Sometimes I can’t login and have to try 4-5 times. Once I get in, Zelle might work or it might not. Sometimes it takes a few tries, once I tried again 10 minutes later and it finally worked. I am so used to apps working smoothly and quickly that this one is very frustrating. It eventually works but plan on it taking a while.
So easy and convenient to use for all my banking needs!
Bank conveniently and securely with Iowa Trust and Savings Bank’s free Mobile Banking app. Now you can manage your finances anytime, anywhere right in...