Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fit Collective, LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
FitCo is everything you want in a gym, including an easily accessible app! You can book out 2 weeks in advance, filter for specific classes, and book guest passes all in one spot. The homepage shows you upcoming classes and displays how many classes you have taken, which is a great way to track milestones. I have never experienced any glitches or issues!
I love using the FitCo app to see the gym class schedule, book my classes for the week, and manage my account! It is so user-friendly and intuitive, and I have not experienced any glitches or app crashing. The app allows all of the same functionality as the web, including filtering the class list and viewing information about the specific class format and the awesome instructors! The app has been a great addition to an already great gym!
Not only is FitCo the best gym experience I’ve ever had, but their app mirrors how wonderful the in studio and virtual experiences are! It’s SO user friendly, you feel in control of your schedule and what you need, easy to get support, love the clean aesthetic that makes the navigation easy. Four buttons at the bottom take you directly where you need to go - to book a class, to manage info for membership, to look at profile info, and one button to go back to home. There’s tools to easily sort classes in the schedule, there’s ways to VERY easily manage your account and membership, it’s simple to get more information if you need to or want to learn more about your class, etc. AND (best part IMO) you’re greeted on the home page with info about how many classes you’ve done and your upcoming schedule - Right. There. On. The. Homepage. No searching around or any unnecessary tabs to get there. Every single thing you need and nothing that gets in the way. Just LOVE it!!!
At Fit Collective, we inspire others to become healthier and happier through fitness. We believe that connection builds support, community promotes ac...