Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗JCDecaux · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is incredibly frustrating to use. It constantly throws errors, and you’re asked to sign in over and over again. Even signing in can take forever. I frequently get “Subscription not valid” errors despite having an active paid subscription.
It’s great to have an app to find the bikes track your time and checkout bikes. Checking out the bikes is not intuitive
I’m traveling in Toulouse and trying to set up this app so I can use the bikes. Account setup is error prone, I had to repeat steps multiple times Particularly, setting up payment + subscription is buggy: - adding credit card info gets error, doesn’t show the Viseca two factor app confirmation. I switched to safari and was able to do that there - setting up the app for my wife - I can add the credit card but then it fails when selecting a subscription during the payment step. Repeating after a few minutes worked
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