Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ashley Guo · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a great game, has amazing visuals and a great way to keep in contact with friends or loved ones when long distance!
I’ve been using this app with my sister who lives far away. It makes so happy to always been in touch with her outside a topical text message because we can giggle about feeding our cat. Amazing job, ReCat team! Go download this app!
Kitty collector enthusiasts here..! Love the combination of the game + reflection opportunity
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