Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sutra Fitness, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve had an annual subscription to ‘Fit for me by Courtney’ for years, and I’ve absolutely loved it! She use to upload new workouts weekly and created a monthly plan of workouts to do. It was great because you just opened the app and picked the workout that was selected for the day. Also, the weekly new material kept it fresh. But this last year has been extremely disappointing. There is new workout once a month or less often at times. No more monthly workout plans. The daily recommended workout is the same every day and the 2-week challenge has been up for well over a month. The new app also isn’t great, every time I open it it ask if I want to install the update. And there’s a bunch of options on the app that don’t apply to her program…so basically a bunch of unnecessary menus. I miss how this app/program was before. My annual subscription isn’t up until January so I’ll stick with it but after that I’ll sadly be looking for a new Pilates/workout subscription.
Fit for me by Courtney workouts are my favorite workouts I have ever done. They are short, easy to fit into my schedule, make me feel good, and help me tone my body. Recommend them to everyone I know. The only suggestion I would give to Courtney, is to pay attention to if the camera has mirrored the video. Most of the videos will instruct you to use one side of your body (left or right), but Courtney is demonstrating the exercise on the other side of the body. This can be confusing when you are trying to ensure you have the proper positioning for each exercise.
Thank you Courtney for such a fabulous workout app! I love the options you provide for all different lengths of workout and focuses - no matter what I’m looking for I know you will have a workout to suit my needs. Being pregnant now, it’s so nice also having options that I can do during this new phase of life and know I will love the postpartum workouts in that next phase! I love that everything is efficient but still effective, I get sneaky sore from the workouts even though they are never a huge time commitment! Love FFM!
Strength and Sculpt workout videos. The workouts are low-impact, challenging, efficient, effective, fun and can be streamed anywhere at any time. Th...