Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mortgage Link Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This was the easiest app and convenient as I could do everything on my phone
Super easy to upload docs safely. User-friendly.
This is the *worst* app I have ever had the misfortune to encounter for trying to fill out simple paperwork. It has unconscionably bad lag. It refreshes itself at random intervals and gives the impression it can lose the entered information at any moment, which it frequently does. A single form app should have this many problems.
The Mortgage Link, Inc. is proud to provide homebuyers and real estate agents a simple tool to revolutionize the mortgage experience with our cutting-...