Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗University of Tennessee · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Genuinely surprised at how an app for student safety is so horribly glitchy and terribly designed. App will sometimes even crash when trying to access an active threat alert, live chat has never worked.
I understand this is a very simple application but goodness gracious we can do so much better than this.
Safe at UT is the official safety app of the University of Tennessee Knoxville. It is the only app that integrates with the University of Tennessee Kn...