Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Martin Tseng · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Unfortunately, this seems to have been complied via an AI being given a list of North Sámi words and asked to guess which ones might be equivalent of a list of English words. As an example, the first question of the first chapter asks which of the following words is the Sámi word for mother: čeahppi, muorji, beaivi, eadni. Anyone with rudimentary Sámi knowledge knows that the Sámi word for mother is eadni. The app, on the contrary, insists that it is muorji… which actually means berry. Apps to help folk learn the Sámi languages are needed, which is why I hope the developer seeks out a North Sámi language worker to collaborate on a functional, accurate language app.
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