Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ha Ho · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
When you open the app, it gives you a choice of languages - which is odd because I explicitly downloaded an app that said it was for learning Russian. Worse yet, the Russian language is not on the list, presumably removed for political reasons (given the current war). Why is this app even in the App Store??
With the free version, this is really hard to use due to how many ads there are and how much they slow everything down. Developers have to make money, though, so I get it. If you pay the $5, though, it’s actually quite a good deal! There’s audio playback (for single words) and an example sentence for each word, too! Not only that, there are IPA transcriptions, too, which I was pleasantly surprised by! Much more professional than similar apps I’ve seen. This is a great resource if you have gotten a start in the language already, understand grammar okay, but just need to boost vocabulary. Play around with the free version to see if you like it, and then I recommend upgrading because it makes the app run much more smoothly.
I open this app for the first time and there’s a full page ad. After about five seconds a teeny tiny X shows up at the very top left of the screen. I should be able to select This X to close out the ad to actually use the app but it cannot be selected. So the ad will not close making this app completely useless.
Build up your vocabulary quickly with the most effective method: Visual memory method with pictures and flashcards. This application is suitable for...
| Name | Price | Type |
|---|---|---|
| Upgrade to Silver package | $4.99 | One-time |
| Monthly | $7.99 | Monthly |
| Upgrade to Gold package | $12.99 | One-time |
| Upgrade to platinum package | $24.99 | One-time |
| Annual | $59.99 | Yearly |
| Lifetime Package | $79.99 | One-time |