Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ian Faight · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I got this app to help identify wood that I come across. I set up, run, & conduct online auctions. It’s helpful in my listings to know the different woods. Most I know but a few leave me guessing. There is no way to identify wood with this app. Most (if not all) apps to identify products have a magnifying glass, if you will, that will focus on the item you need help with. Not this one.
The American Hardwood Information Center is the authoritative resource for consumers and professionals seeking information about American Hardwoods. W...