Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Funqtion · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great for NYC, Provincetown and Fire Island. Need coverage for Boston, Philadelphia, Washington DC, Chicago, Wilton Manors FL, Palm Springs, Los Angeles, San Francisco, Portland and Seattle
After being out for years, it only shows events in three locations, two of which are functionally both NYC. The venue search function when adding events shows results from everywhere and you can add trips to other cities but what’s the point if you can’t search/browse events there? Doesn’t seem to be any logical explanation.
Good for Ptown. Please add Boston coverage soon!
Discover gay & queer parties, stay in the loop, and coordinate with your friends.