Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MVB Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been a customer of MVB since it took over the previous bank called First National’s. I have never had any problems with any of my accounts. Customer Service is great on line and in person at the main branch or the drive in areas.
I don’t like this app at all. my account is never up to date. Transactions will appear/ disappear, and my available balance is always thrown off. My bank account disconnects from other accounts for my bills and now has a hard time connecting to the bank server. I am really not a fan of this updated app. I never had these kind of issues with the old versions. I feel like it was easier to read and understand transactions as well.
This app is tolerable but falls well short of previous app in terms the ease of use, user friendliness, and overall presentation. Very disappointing that this is what was made available after a seemingly major system modification. Plus, how many times does a user need informed to select an account to view details? There should be options to turn such nuisance notifications off.
With the MVB Mobile App, you can safely and securely access your Online Banking accounts anytime, anywhere. Our mobile app is free to download and all...