Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kilowatts.io Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The premise is good for those that want to look at this data, but the implementation is poor as the app starts but fails to load with the error message “App Error Error: Did not correctly fetch data from API.” with the option to ‘Retry’ which also fails. The API has probably changed and this app has not been updated to accommodate. Deleted within minutes…
Fails to get past first screen on most occasions
Minute by minute information on the sources of electricity Britain across hundreds of wind farms, gas, nuclear, hydro plants and interconnectors.