Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Equiwatt · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been using another app for rewards by registering the smart meter to the app. Which was not as good as this one. This is a very good app which allows you to see what you have been using under a power down event. Downside is the company’s estimate of what you will be using in a time frame. Which means that the average should be taken into account, but personally I don’t see this can be accurate. The company can put anything and then you must use less this time.
I have been using the app for few months. I try to take part in every available event. I have already noticed a reduction on my monthly bills. Even though I have not yet collected enough points to exchange it for rewards, it motivates me to do my bit for the planet. The app is a superb idea. It was very easy to create an account and link my smart meter. I now participate because I want to do my big for the planet. 😊
This app allows you to opt in to energy-saving events that reward you for using less energy than normal, usually during peak times. I haven’t accumulated enough points to earn any rewards yet but I’ve only been a member since 27 January 2023 (less than 6 months at the time of writing). I’ve earned more through Octopus Energy, my electricity supplier; but equiwatt has more energy-saving events than the standard National Grid Demand Flexibility Service (DFS). My main issue with the service is that you sometimes have to manually opt in to energy-saving events and they sometimes happen at such short notice that it’s hard to plan around them. But if it helps to prevent burning more fossil fuels during peak electricity demand, then it’s worth slight inconvenience. I’d encourage every UK household to sign up.
Own a smart meter? equiwatt is the most effective way to save energy and help the planet! Earn rewards, save money on your energy bills and lower you...