Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FamilySearch International · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I saw on someone else’s review it’s only for in person attendees. I’ve waisted over an hour trying to log in. It would be nice if you had that information on the app before I downloaded it. However, for what I can do with it, it is good.
My friend and I are both having issues with the session part of the app. Keep getting a pop up screen that there is an issue. Worked last night. Please fix
It has everything I need to get ready for RootsTech, and then some! The details on each class helps me choose which I’d like to attend. And, my favorite part is the feature to be able to create my own class schedule! That is so awesome! Thanks RootsTech for making it fun and easy. I’m going to share this with my relatives.
Welcome to RootsTech—the world’s largest family history celebration—now with an enhanced in-person experience through our exclusive event app. Designe...