Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Angela Murry · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I use the flash cards the most. I played the game and that was a good way to reinforce what I was reading. Questions were good, but they are pretty hard in my opinion. I don’t know if that’s how it will be on the exam but I hope not! But reading why the answer is right or wrong has helped me to start think differently
I’ve been using this app about a 4 months and these are the only questions I did because I didn’t buy the LMS. The questions in the app and the exam were spot on! When I was reading the questions I could literally pick out the good versus best answer because I was used to reading rationale for bad, good, and best answer. That was the most helpful part! This was the single best way I spent money through the whole process.
Questions were so similar to the actual exam. love the flash card addition! I used it every day.
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