Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aspiring Brands Private Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I had a very disappointing experience with Includ. I purchased a toy car, and within an hour of opening the package, it completely stopped working. That alone raised serious concerns about the quality of the product. When I contacted customer support, instead of helping resolve the issue, they insisted that I provide an unboxing video. Seriously, who records themselves opening every toy they buy? I had already shared the issue, but they refused to help without this video. What makes this even more frustrating is that their website does not state that an unboxing video is mandatory for warranty or replacement claims. It only mentions it as a tip that may help resolve issues faster. That’s very different from making it a requirement after a product fails. A company should stand behind the quality of its products. If a toy stops working within an hour of normal use, the first response should be to help the customer—not hide behind an unreasonable demand that was never clearly communicated as a condition for support. Poor product quality and even poorer customer service. I won’t be purchasing from Includ again.
At Includ, we believe that every child deserves to look and feel their best, and our mission is to provide high-quality clothing that not only looks g...