Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pilatus Aircraft Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I Use an iPad Mini or the iPad offered at initial training with Flight Safety. This App is a terrific improvement to the QRH, FCOM, and AFM. The links are well thought out, work well, and data is up to date. i.e. (L ENG ISOL Fail). I like that the 3 most used manuals are at my finger tips. The only issues I've noticed are: 1. In turbulence it would be helpful to turn the screen 90° to be able to enlarge the fonts and still keep the sentences readable without having to slide the screen back and forth. 2. When there are 2 lines on the Warning, Caution, Advisory, and Status Messages, the bottom line crops off making it unreadable. It's easy enough working around but it tarnishes the incredibly well thought out App.
This PC-24 QRH Quick Reference Handbock summaries and illustrates selected data and information, Emergency Procedures and other important recommendati...