Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mifu · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Innovative and exciting new app! It’s easy to use and connect with brands - I love it!
I used this app and deleted after 2 minutes. I felt like, this app needs some time on it with the ui/ux designers and they need some data on it because there was nothing in this app. And for the first time users it should be that 2 minutes game where they can get attracted to it or leave it. Put some marketing on it and some kind of hype of it.
I understand that the app is new, but nothing seems to be working. I didn't receive an OTP when attempting to sign up, and when I tried logging in out of curiosity, I got in, but none of the app's functions are operational. I hope they improve it soon.
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