Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sutra Fitness, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app does not show in the App Store that there are in app purchases. Yet, you have to give your personal information and set up an account to play any video. After that there is a pop up that you have to do a free trial for 7 days with $11/mo or $111/year to get to the first video. I don’t have a problem paying for a good app but tell me up front that you are a paid app. The content looks good but on principle I am not going to use this app.
As a member of the Studio, you'll enjoy access to an expanding instructional video library, including full-length skincare workouts that feature facia...