Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Haroon Mehmood · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
First of all the game is good but we have to putt groose things to it thats not good for kids or babyes and second I did'nt like the game yeah I know that's good but that was groose
I thought it was like you would pick a product but no you can’t pick a product which is annoying and all of the products that you have to choose is all very bad for your skin like RATS and COCKROACHES and you have to play a game before you can even play the actual game and because of that make me want to GO TO A RAGE ROOM AND WRECK THE ROOM WRECK IT SO MUCH THAT WALLS ARE GONE and you don’t have a single costumer and it is only one girl so yea that’s my opinion
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