Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Tallinn Strategic Management Office · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Very simple. Very usefull. The ticket is a QR code. The app is recommending places near to you on your demand. With the card you can enter almost every museum! But there are some bugs: -it is valid in public transport. Yes, but first you need to validate in museum after you can use in public transport. First activation in the vehicle is not possible. -do NOT use “buy for someone else” option! With this you can gift card. You will pay send by email to your friend the ticket code which he/she needs to add manually in application. In this case the card which is secondary activated, the system understands it like a clone, and the card is banned. After this follows a chat with the operator which is very kind, but it takes 20-30min to understand->react->send a new code-> add manually->send back the wrong one->confirm that is really wrong. -in the museum the casse is using very old sony android mobile phone, like part of the system and only in one case we need to wait a while to recover from a hw-in-the-loop. -in public vehicle you need to scan the card in a QR reader, it’s tricky because the camera senses less then 30cm which automatically activates NFC on the phone so you need to “catch” proper distance angle and enviroment backlight - on the crowdy bus which is moving. Guys, you are the capital city of european SW development! It is good but could be better…Please do some front-end-tests ;-)
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