Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗AppLovin Corp · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app claims to personalized ads for the consumer, but I cannot see how that is true because I have REPORTED their ads over and over again and still keep getting the same OFFENSIVE ones. I have had to delete three different games off of my phone because these ads won’t stop popping up. They use the F WORD and other offensive content. I do not appreciate this as an adult and I definitely don’t like it when my kids are around. I have tried to contact them and Apple and nobody has gotten back to me. Delete this app if you have it. Also apps should be aware that I have deleted three different games that I’ve had on my phone for years now because these ads won’t stop popping up and I don’t know how else to stop it other than deleting them.
Welcome to the AppLovin Playable Preview, which enables you to check if your playables - interactive ads that let users try out the core functionality...