Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗House of Heat · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I was really excited when I heard this app was coming out. I follow their Instagram and get their updates within their Instagram channel. However the app is not as useful as I thought it would be. While it promises notifications for restocking, drops, release dates, just about everything you can imagine, it delivers on none of those. There is also no way to submit any kind of feedback on what is not working properly. If they could configure their alerts correctly, this app is much prettier and contains more useful information than any other sneaker app I have found.
House of Heat° is the home for everything sneakers. Born from one of the world’s leading sneaker media platforms, the House of Heat° app keeps you co...