Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Entagled · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is such a "take our word for it" app. It boasts successful earthquake predictions constantly with no information to back it up. It doesn't even describe how it works. My wife was like...how does this app work? And I had to respond "something with random number generators I think"
I love the idea of what the app is trying to do. I wish they would make predictions that are more local to the users and their data. Perhaps predicting something other than an earthquake anywhere in the world. Perhaps using local user data with local predictions would have more accurate predictions. I wish they would explain what it means when my data is trending and what the positive and negative data means whether or not good or bad. Are the people with more trending data predicting accurate or not? Will be keeping the app and hoping for awesome new discoveries with it
I want to see this app succeed, as I think the idea is so powerful, but I don’t think it does a good job connecting their bigger mission to individual users. I’ll get notifications that my “data is trending” and then I am not told what this means. They’ve mentioned in interviews that negative and positive numbers aren’t bad, but there’s no additional context or description to understand what “trending” implies for me as a user. Or it would be great if you could add notes to what you were doing when an individual trend occurred to look for patterns. In order to retain users, I think they have to factor in more of an educational component to explain what the notifications mean.
Entangled is an exploration of the role of consciousness in the Universe, and the possibility of accessing information across time and space by tappin...