Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗YourHippo e-learning · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Genuinely, from my experience with this company just over a month now, they struggle to get anything correct, even when asked. I contacted them for a link to log onto my account - it was upon the 6th attempt that this worked. I requested that they update my training as it was completed but not showing on the platform - I have asked three times to no avail. I have now been sent a confirmation email for training events that are not even scheduled on my events calendar on the platform, so I can't confirm my attendance. You can’t even get the logistical basics correct. Appalling
I’ve gotten 20% through of course on this app. I’m currently doing the mental health awareness course and I’ve gotten to a section where it thinks she’s playing the video an error comes up on screen and then it sends me back to the beginning of the video. This seems to be an endless loop.
I get half way and keeps sticking, then keeps repeating, never going get finished.
Introducing YourHippo LMS - the ultimate training and compliance solution for the health and social care sector. Our app is designed to provide a user...