Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗KIDS HOPE USA · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app is user friendly and helpful with the resources as I prepare for mentoring with my student!
I love that everything is in one spot. This makes filling out the report much easier and the would you rather questions are a big hit!
App downloaded about 2 weeks, worked very well for 2 weeks. Now, app will not start, black screen
Use this app to access resources, find tools for mentoring and file progress reports.