Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Exam Prep OU · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Wish there were more PALS questions and trauma emergencies.
There’s a lot of bugs in the app and the questions do not seem relevant to the exam, I contacted Pocket Preps customer service thinking that this was a Pocket Prep app, and I guess some guy named Vladimir owns it idk
Focuses on strange stuff that was not on exam. Many questions had bugs that had repeat answers or just the question repeated.
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