Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗INSPIRING HEALTHY LIFESTYLES LIMITED · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is by far the worst app I have ever had to use. I’m signed up for a year gym contract now but cannot book in. It will not remember details, spins endlessly when anything is clicked and the door scanner does not work. It’s now far too difficult to use the gym. Seriously who got paid to develop this mess?
I tried to reset my password and you still haven't sent me a link. Really amateurish. I just come back after leaving 5 years ago and due to rubbish app I am thinking why bother
Not only does the hub not remember my details, even after activating my account numerous times and changing my password, even when I can occasionally get on to the app, you cannot see any details of what an activity is about. The previous booking system was so much better. You could get a short description of the activities before booking. Not impressed at all. In fact, I will be cancelling my membership if things do not improve as I can’t book classes that I am paying for.
We inspire our communities to be the best version of themselves! As a registered charity, we put every penny back into our leisure centres, activities...