Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Conrad Booker · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So simple and straightforward— exactly what myMTA should be (but isn’t). The delay information down to the second is extremely helpful given the state of the system today.
Great app if you already know where you’re going, and you only need train schedules without the fluff of other apps like Apple or google maps.
This is the app you wish you had years ago. Easy to use. Provides timely information more accurate than the MTA’s information. Informs you when express trains are running local, and vice versa, in an easy, intuitive manner. My wish list: MTA bus information and NJ transit information.
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