Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Stephan Muehl · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Bought this app and it doesn’t even work properly. It doesn’t do anything. Says connecting but it never does. What a waste of 4 bucks.
This app might not be required as there other ways to accomplish most things. That said I think it’s a nifty app to have and certainly makes some things very easy to do and play with. Most importantly it helps support the author who’s authored so much for us. We can’t thank you enough.
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