Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗bswift · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
…as you’ll quickly learn that the plague is ten times more efficient, focused and dedicated to its task than this putrid and gross technologic failure will ever be. All the app did was push me from Its login-page —where it pretends that you won’t need your password to access your information —to my email inbox where it would provide some “amazing,” “miraculous” link to help bypass its password requirement… and swiftly to the AppStore to download this useless app that I had already downloaded earlier before only to be instructed to download or open it or reopen it again and again and again and Again , And Again and Again and AGAIN…
I love this app - the fact that the login process is made so easy is a dream for those of us who don’t love to remember a traditional username/password combo. You can also enable Face ID after logging in for the first time so it’s even easier to return. I love how user friendly the entire app is made! 10/10 would recommend.
I really like the biometric/Face ID and that it doesn’t require that I remember my user name or password to access the app. In addition, I like the ability to upload mu ID card since I don’t always care it with me.
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