Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Plug In Digital · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The art in this is fantastic, and the mechanism is great. The puzzle levels are really clever, engaging, and fun to solve. All top-notch. But then there are the bosses, which are tremendously un-fun and totally out of sync with the rest of the game. They require extremely fast fingers to get past, which I don’t have. So I’d love to play the rest of it, but after about 100 tries to get past the pink goo monster, I concede that I can’t progress and won’t be finishing it. The ability to skip those would be fantastic.
i like games like these, not too challenging and so far the story is pretty good
I like it much, it is so addictive to solve the puzzles. If you like similar games like Little Nightmares, Ugly is way more better to entertain you. It doesn’t have any achievements!? I see the titles but don’t sync with !?
Embark on an unforgettable voyage through a tormented nobleman's psyche in "Ugly," a dark fairytale turned mobile puzzle-platformer. Navigate a world...